ARBALUX MIORAH

CONCEPT

The concept revolves around crafting niche-style perfumes that prioritize high-quality ingredients and superior craftsmanship. These perfumes are designed with a strong emphasis on premium perfumery ingredients, ensuring each fragrance exudes luxury, sophistication, and elegance. The goal is to create a unique olfactory experience that sets the brand apart from conventional perfumes, appealing to those who appreciate exclusivity and refined sensory experiences.

DESIGN ELEMENTS

The perfume packaging and bottle design are inspired by modern western aesthetics, characterized by simplicity and sophistication. Vibrant colors are thoughtfully incorporated to give the product a bold and captivating visual appeal, resonating with contemporary tastes. This sleek, minimalistic design, combined with an artistic splash of color, speaks to the brand’s innovative spirit while also maintaining a timeless elegance that appeals to the target audience.

TARGET AUDIENCE

The primary audience for this perfume line is men and women aged 18-30 years, belonging to the upper-middle class and above. These people are highly influenced by western design trends and seek out brands that reflect their modern, cosmopolitan lifestyle. They are likely to be English-speaking, style-conscious, and drawn to products that align with their aspirational values. This demographic values both individuality and exclusivity, making them ideal customers for a niche perfume brand.

PRICE POINT

Positioned in the higher price segment, the perfume brand will compete directly with high-quality imported products. The premium pricing reflects the use of superior ingredients and sophisticated design, making it an attractive choice for consumers who are willing to invest in luxury experiences and are not price-sensitive when it comes to quality and exclusivity.